Aligning your goals in relation to web crawlers

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that.

Things your competitors know about duplication

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page.

Carve out time for concentrating on reporting

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Link building is also spreading brand awareness and capturing referral traffic. How do you add content to Google? You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you.

Having fun with SEO campaigns

According to SEO Consultant, Gaz Hall: "The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience." The Twitter community, on its own, began using hashtags. When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization.

Don’t forget about widgets

We said earlier that you’d need local SEO landing pages for every physical presence you own. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back.

Random musings on ROI

Finding authoritative sites that’ll link back to your pages can be difficult. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. SEO is a fundamental aspect of digital marketing strategies. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Remember that your success in SEO is directly proportional to the amount of effort you exert.