I bet you didn't know this about bounce rates

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content?

How you will benefit from splogs

Paid link-building is considered black hat SEO and is likely to incur a penalty. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index.

Why have plugins been so popular?

If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters having the best website infrastructure and architecture Offsite – how your website is referred to from other online sources developing a profile of high quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) about you at least half of your SEO outcomes are influenced by elements outside your direct control …and everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works! Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. SEO in Beverley is achievable. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.

My thoughts on URLs

Gaz Hall, from SEO Hull, had the following to say: "Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics." With a global economy more businesses are going online now. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted.

Self-publishing Parasite SEO based purely on doorway sites

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress.

Random musings on backlinks

Search engines don’t like familiar or generic content. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. You shouldn’t wait passively for people to finally decide to link to you. Remember, it takes 20 years to build a reputation and only five minutes to ruin it.