When you get higher website traffic, your chances of generating more leads will improve. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.
Identify Your Core Metrics and Measure Your Marketing Effectiveness
As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.
Make sure you know exactly who you will target with your content
Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. Backlink indexing is important for SEO. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. What’s more, these keywords can really help you to understand your customers’ intentions.
Establish intuitive information architecture by considering trust rank
Gaz Hall, from SEO Hull, had the following to say: "SEO is technical, complicated, time-consuming and potentially dangerous." As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Evergreen content continues to be relevant to its readers and gives them value years after the publish date. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.
Be mindful of canonical URLs
Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more.
Adopt a customer centric view of text links
Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Google might interpret that important information is available on pages that you link externally through the keywords.