Learning about mobile search is not difficult if you have a good teacher

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content.

Losing Focus on link building

Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. Ensure that your site loads quickly, not just where you're located, but from around the world. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website.

Analyse your existing dynamic pages

SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Are internal links as valuable as external links? Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity.

Consider link bait at the inception

Gaz Hall, from SEO Hull, had the following to say: "Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. " Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”.

The navigation should be separated from the main content of your website

If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. Businesses are becoming increasingly savvy about paid search. It’s a measurable advertising mechanism by which you can track exactly how much you’re spending and what the return is. However, many businesses have not yet invested in organic search because they aren’t sure how it works or how to measure it. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX.

We've reached a tipping point when it comes to splogs

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority.