What everyone ought to know about blogs

If I can tell this, so can Google. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase.

Be clear, truthful and accurate when it comes to landing pages

Increasingly specific and much longer search queries are required in order to find the right information. You need to take full advantage of the opportunity and capture those leads. Think broad and then drill down into more specific topics. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .”

Takeaway tips for cloaking

SEO is all about staying relevant to what searchers are looking for. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Why do you need a Freelance SEO Consultant Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords.

Things you most likely didn't know about analysis

According to Gaz Hall, a UK SEO Consultant : "The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will." Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search is the #1 driver of traffic to content sites, beating social media by more than 300% Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement.

Stay away from forum spam and forum signature spam

It sounds cliche, but nothing is more powerful than word of mouth. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Website search engine optimisation is a specialist's domain. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

Takeaway tips for URLs

If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links?