Remember that analytics make the web go round

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Modern SEO is about so much more than keywords and meta tags. The most important place to add your SEO keywords is in your content. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes.

Less is always better when it comes to mobile search

Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. There are also companies who sit between both camps almost grey hats so to speak. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about.

How to focus on quality

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. You can read an offsite SEO beginners guide here. This data is invaluable to Google’s understanding of what searchers are really looking for. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page.

Design + blogs = Greatness

According to SEO Consultant, Gaz Hall: "The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content." Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Most of a SEO-based budget will rely on content development. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google.

Most searchers aren’t power users

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote.

This story about 301 redirects will haunt you forever

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. This seems easy enough: Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.