Make hits the focal point of your marketing efforts

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. But it will not provide you with regular website traffic. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links.

Should more importance be given to link bait for search marketing?

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. By including the location of the business as part of the keywords used, it increases relevance in the searches. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl.

Losing Focus on SEO campaigns

It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults use it because it makes them feel “tech-savvy”. If you are doing guest posts, always change your author bio and use different pen names. Domain to page relevancy means the page linking to your website is relevant to your domain. How do site changes effect SEO? But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages.

Reasons that people rely on duplication

According to Gaz Hall, a UK SEO Consultant : "Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post." There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value.

Take a customer focused approach to onsite SEO

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Take a look at Save Our Schools, for instance. This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Therefore, site speed, quite rightly, can have a huge impact on SEO. So getting your website higher in the search engines is extremely important. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors.

Create content about mobile search

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. This will not only improve your ranking, but will make your site much more valuable to your visitor. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO.